The market manager will work closely with SustainFloyd Director Mike Burton in the management of the market. This will be a contract position and will include the duties listed below. Please contact Mike at 250-0111 or mikeburton745@gmail.com for further information. All applications/resumes due no later than 4 pm April 4, 2011. The job will run for around 28 weeks beginning April 18 and running through late October. This is a fun position for the right person who loves community and is dedicated to seeing our farming community thrive all while providing fresh, wholesome food to our customers.
Market Start-up Duties
•Recruit new vendors.
•Monitor compliance with relevant regulations and codes.
•Secure necessary permits and licenses.
•Track food, store, and wholesale prices to guide pricing for the market and vendors.
•Make stall assignments.
•Review the budget and maintain records of market expenses and income.
Daily Tasks and Responsibilities
•Coordinate opening and closing of the market.
•Assist at stalls when necessary.
•Enforce the guidelines
•Handle emergencies and complaints.
•Serve as the quality control person for produce and craft items, as well as for the markets general appearance and cleanliness.
•Coordinate food stamps/EBT program with vendors and participants.
•Maintain an information booth, guest book, recipe postings, etc.
•Keep a daily market log.
•Hold vendor meetings as necessary.
Communication and Networking Tasks
•Represent the market in meetings with community members and growers.
•Develop a positive relationship with vendors.
•Educate and assist vendors with merchandising, pricing, and other marketing and business skills.
•Coordinate and encourage volunteerism from sponsors and community groups.
•Build positive customer relations.
•Maintain communications with city and county officials, the health department and others connected with the market.
•Maintain communications with SustainFloyd Director and the board of directors.
•Work with SustainFloyd and vendors to develop strategic plans.
Promotion and Advertising Duties
•Create an annual calendar of events.
•Develop new promotional ideas.
•Arrange for media coverage and represent the market to the media.
•Establish an advertising budget.
•Review logos and other marketing tools with a committee as necessary.
Qualities of a Good Manager
The market manager is crucial to the market's success. As evidenced by the responsibilities just described, market managers must be leaders who possess a complex blend of skills that are both interpersonal and organizational. Following are some qualities SustainFloyd would like to see in a potential manager.
•Interest and skills in sustainable/local agriculture. The manager does not need to know everything about local crops or food production practices, but he or she must learn how to rate produce quality and know when certain foods are local and when they mature and become available. He or she also must be interested in understanding the concerns, lifestyles, and needs of growers.
•Communication skills. The manager will need to be in communication with many different types of peoplegrowers, regulatory authorities, the media, and the community. He or she must be able to relate well with others, feel comfortable addressing groups, and write well.
•Leadership. The manager should be decisive but not domineering. He or she must be able to ask for input from many sources and coordinate feedback to make the best decision for the market. Ideally, managers should be secure, mature individuals who can accept feedback and grow from it. They should also be able to remain fair when in managing conflicts among vendors and between vendors and customers.
•Community connections. A manager who is already connected to the community will know how the community functions and have a sense of where to go for support and resources.
•Organizing skills. The manager must keep records, comply with regulations, and keep track of people.
•Creativity. The manager largely creates the markets atmosphere, so the market needs someone who has a good aesthetic sense and can create an upbeat atmosphere. Catchy logos, innovative events, and effective promotional ideas all come from creativity.
•Commitment. The manager must be committed to the market and believe in the value of local, fresh food and direct marketing. She or he also must have the time to commit to the job.
•Knowledge of farmers market management: The manager will need to have, or quickly gain, an understanding of regulations pertaining to the farmers market and how those regulations affect its operation and performance.
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Promoting a sustainable future in Floyd County, Virginia. Contact Director Mike Burton at 540 250 0111